Theories of authenticity usually try to explain what leads consumers to see something as
authentic. Here, we address the inverse question instead: What makes a brand, individual …

Brands have increasingly collaborated with influencers on their social advocacy efforts
through social media influencer advertising. This study explores the effects of influencer …

There are many ways consumers' morality has been shown to impact their marketplace
behavior. We present a theoretical framework for how to conceive of and study marketplace …

Purpose The purpose of this paper is to assess whether firms' transparency in supply chain
(TISC) statements indicate that substantive action is being taken on modern slavery in UK …

The passive index investing revolution and the surge in demand for environmental, social,
and governance (" ESG") investment products are the most monumental changes to sweep …

Consumers, employees and society at large seems to expect more and more that brands
take a stand on societal issues. This notion is known as brand activism. This paper explores …

Over the past couple of decades, research on the perks of corporate social responsibility has
reported that it is a source of competitive advantage and can increase the bottom‐line …

Purpose This study aims to examine the effects of external corporate social irresponsibility
on organisational workplace deviant behaviours through the mediation of moral outrage …

Drawing upon deonance theory and expectancy violation theory, we investigate how
employees react when their companies engage in corporate social irresponsibility (CSiR) …

A discrepancy between tourists' intentions and behaviour threatens the effectiveness of
interventions to favour sustainable choices. To reduce the gap between intentions and …