The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Social presence is an important construct in online group learning. It influences the way how
social interaction unfolds online and affects learning and social outcomes. However, what …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

This study aims to explore the role of avatars in mediating users with the metaverse
environment. This study applies the construal level theory and source attractiveness model …

Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …

Companies are increasingly employing text-based chatbots as a time and cost-efficient way
to interact with customers. While companies begin to explore anthropomorphic chatbot …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

Mobile short-form videos on social media apps are increasingly popular. Human-Computer
Interaction (HCI) theories may be extended to short-form video apps to understand and …

In this survey, we explore Virtual Reality and Augmented Reality within social learning
spaces, such as classrooms and museums, while also extending into relevant social …