Electronic customer relationship management (eCRM) is seen to arise from the
consolidation of traditional CRM with the e-business applications marketplace and has …

Purpose The purpose of this paper is to investigate the relationship between customer
relationship management (CRM) dimensions (ie top management support, customer …

Purpose This paper aims to analyze the effects of organizational factors on electronic
customer relationship management (e-CRM) successful implementation …

This study was undertaken to study the impact of customer relationship management (CRM)
as a strategic approach on overall organizational effectiveness and to identify barriers that …

The last decade has seen the emergence of Customer Relationship Management (CRM) as
a technique to underpin organizational performance improvement in improving customer …

Customer Relationship Management is the most vigorous tools in our era and is the
integration of trust, business and technology to gratify the requirements of the clients. CRM is …

Актуальность темы исследования. Стабильность экономического развития страны и
создание условий для увеличения объемов производства являются внешними …

Recent academic and practitioner studies suggest that Customer Relationship Management
(CRM) provides improved business opportunity, yet has received mixed performance …

This chapter explores the implementation of customer relationship management (CRM) in
Islamic banks through two components of organizational and technological factors. The …

Implementing innovations is a challenging, high-risk task for many organizations. Dr
Sawang examines the implementation of various innovations in manufacturing and non …