Condoms and bananas: Shock advertising explained through congruence theory
This research examines the impact of shock advertising on consumer brand evaluations, for
both socially acceptable and controversial product categories. The intervening roles of …
both socially acceptable and controversial product categories. The intervening roles of …
The effects of anti-speeding advertisements on the simulated driving behaviour of young drivers
BRC Plant, JD Irwin, E Chekaluk - Accident Analysis & Prevention, 2017 - Elsevier
Recent examinations of road safety communications, including anti-speeding
advertisements, have considered the differential effects of positive and negative emotional …
advertisements, have considered the differential effects of positive and negative emotional …
How emotions induce charitable giving: A psychophysiological study.
Emotions play a pervasive role in determining advertising effectiveness. However, it is still a
controversial question as to whether pleasant or unpleasant advertisements are more …
controversial question as to whether pleasant or unpleasant advertisements are more …
A systematic review of how anti-speeding advertisements are evaluated
BRC Plant, F Reza, JD Irwin - Journal of the Australasian …, 2011 - search.informit.org
A systematic review of the methodologies used to empirically evaluate anti-speeding
advertisements was conducted, and the advantages and limitations of these methods …
advertisements was conducted, and the advantages and limitations of these methods …
Modifications to child restraints for children with disabilities-experiences of Australian caregivers and health professionals
All children travelling in motor vehicles must be properly secured in a size-appropriate child
restraint. However, for many children with a disability, standard child restraints are not …
restraint. However, for many children with a disability, standard child restraints are not …
La transgression d'un tabou dans une publicité provocante: rôle du contexte dans la formation des réactions individuelles chez les natifs du numérique
L Destoumieux - 2023 - publications.ut-capitole.fr
La transgression des tabous dans la publicité est une stratégie de plus en plus courante.
Cette forme de provocation publicitaire, permet aux annonceurs de se différencier et de …
Cette forme de provocation publicitaire, permet aux annonceurs de se différencier et de …
The" Pebble in your shoe" model of effectiveness: Laurentien University Undergraduate students' perspectives on campaigns regarding alcohol use during pregnancy
C Bibr - 2024 - laurentian.scholaris.ca
Abstract Fetal Alcohol Spectrum Disorder (FASD) is the diagnostic term for the effects of
alcohol use during pregnancy and is one of the leading causes of developmental disability …
alcohol use during pregnancy and is one of the leading causes of developmental disability …
An exploratory analysis of shock advertising in the tourism industry: the destination manager and tourist perspective
AI Evans - 2021 - uobrep.openrepository.com
Starting since the 80s, shock advertising has gained interest at both academic and
marketing levels. Its use lies in the real power of grabbing consumer attention and …
marketing levels. Its use lies in the real power of grabbing consumer attention and …
[PDF][PDF] Responding to climate crisis: challenges to current approaches
E Freeman, J Akhurst - CEED - researchgate.net
Responding to climate crisis: challenges to current approaches Page 56 Community
Psychology: Common Values, Diverse Practices 55 Responding to climate crisis …
Psychology: Common Values, Diverse Practices 55 Responding to climate crisis …
[CITATION][C] Effective or provocative? Public engagement with climate messages
J Akhurst