Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

CRM adoption can provide innumerable benefits to the SMEs performance, including
solving customer problems in a timely manner, enhancing customer satisfaction by …

Purpose This paper aims to assess the effect of sustainable supply chain management
(SSCM), competitive advantage (CA) and customer relationship management (CRM) on …

The primary aim of the study is to examine the effects of services marketing mix elements on
Indian customer for making the appropriate marketing mix strategy in banking services …

Purpose This paper aims to examine a model that uses customer service quality as an
intervening mechanism in the relationship between customer relationship management …

Purpose-Capturing the shifting consumer behavior perspective on online transportation
network performance in Indonesia, this study aims to empirically examine the impact of …

The purpose of this study is to re-conceptualize the conventional marketing mix for Bottom of
the Pyramid (BoP) markets and propose a revised framework by reorganizing the elements …

Purpose The purpose of this paper is to explore marketing analysis by develo** a
customer loyalty approach for small-and medium-sized enterprises (SMEs) in the service …

This study presents a comprehensive exploration of recent advancements in Customer
Relationship Management (CRM), acknowledging its pivotal role in fostering crucial …

This study aims to test the effect of sustainable supply chain management on customer
relationship management, competitive advantage, and organizational performance by …