The formation of habit and word-of-mouth intention of over-the-top platforms

AA Soren, S Chakraborty - Journal of Retailing and Consumer Services, 2023 - Elsevier
The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …

Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

A Zaib Abbasi, K Hussain, T Kaleem… - Current Issues in …, 2023 - Taylor & Francis
This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

How product design affects repurchase intention, eWOM, and museum visit intention: Museum mystery boxes in China

F Lin, K Ryu - Journal of Travel & Tourism Marketing, 2023 - Taylor & Francis
Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this
study posits that product design triggers product loyalty and museum visit intention. The …

Beyond conventions: Unravelling perceived value's role in sha** digital-only banks' adoption

MAM Saif, N Hussin, MM Husin, A Muneer… - … Forecasting and Social …, 2024 - Elsevier
Abstract Advancements in FinTech and Industry 4.0 have made digital financial services
more convenient and cost-effective, leading customers to expect them to be fun and offer …

Examining the interlink of social media use, purchase behavior, and mental health

H Hassan, HM Hsbollah, R Mohamad - Procedia Computer Science, 2022 - Elsevier
The widespread use of social media has created a huge market for digital marketing
platforms. However, as people spend more time on social media daily, concerns about its …

Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)

M Azhar, S Nafees, Sujood, S Hamid - Future Business Journal, 2023 - Springer
This research intends to understand post-pandemic travel intention toward rural areas by
extending the theory of planned behavior (TPB). Social media use (SMU) and electronic …

Navigating the digital transformation of ocean tourism industries: insights from the literature and industry experts

KY Lee, R Sobhaeerooy, L Sheehan - Information Technology & Tourism, 2024 - Springer
This research examines the impact of digital transformation on the ocean tourism industry
through a systematic literature review (SLR) and key informant interviews. Specifically, it …

Following mega sports events on social media impacts Gen Z travelers' sports tourism intentions: the case of the 2022 Winter Olympic Games

Y Jiang, C Lyu, W Chen, J Wen - Tourism Recreation Research, 2023 - Taylor & Francis
Social media engagement theory provides a theoretical perspective for understanding
customers' social media experiences. However, research on how the social media …

Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions

J Yun, P Klaus, E Hong, S Lee… - International Journal of …, 2024 - Wiley Online Library
Environment, social, and governance (ESG) marketing activities are becoming increasingly
crucial for business growth. This study surveys 322 participants in the US to determine the …

Millennials' interactions with social media content on cruise tourism

B Kim, SI Lei - Tourism Review, 2024 - emerald.com
Purpose The cruise industry has used technology to attract more millennials than ever
before. The progression of social media has transformed the way young individuals gather …