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The formation of habit and word-of-mouth intention of over-the-top platforms
The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …
How product design affects repurchase intention, eWOM, and museum visit intention: Museum mystery boxes in China
Using partial least squares-structural equation modeling and Hayes PROCESS Macros, this
study posits that product design triggers product loyalty and museum visit intention. The …
study posits that product design triggers product loyalty and museum visit intention. The …
Beyond conventions: Unravelling perceived value's role in sha** digital-only banks' adoption
Abstract Advancements in FinTech and Industry 4.0 have made digital financial services
more convenient and cost-effective, leading customers to expect them to be fun and offer …
more convenient and cost-effective, leading customers to expect them to be fun and offer …
Examining the interlink of social media use, purchase behavior, and mental health
The widespread use of social media has created a huge market for digital marketing
platforms. However, as people spend more time on social media daily, concerns about its …
platforms. However, as people spend more time on social media daily, concerns about its …
Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)
This research intends to understand post-pandemic travel intention toward rural areas by
extending the theory of planned behavior (TPB). Social media use (SMU) and electronic …
extending the theory of planned behavior (TPB). Social media use (SMU) and electronic …
Navigating the digital transformation of ocean tourism industries: insights from the literature and industry experts
This research examines the impact of digital transformation on the ocean tourism industry
through a systematic literature review (SLR) and key informant interviews. Specifically, it …
through a systematic literature review (SLR) and key informant interviews. Specifically, it …
Following mega sports events on social media impacts Gen Z travelers' sports tourism intentions: the case of the 2022 Winter Olympic Games
Social media engagement theory provides a theoretical perspective for understanding
customers' social media experiences. However, research on how the social media …
customers' social media experiences. However, research on how the social media …
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
J Yun, P Klaus, E Hong, S Lee… - International Journal of …, 2024 - Wiley Online Library
Environment, social, and governance (ESG) marketing activities are becoming increasingly
crucial for business growth. This study surveys 322 participants in the US to determine the …
crucial for business growth. This study surveys 322 participants in the US to determine the …
Millennials' interactions with social media content on cruise tourism
B Kim, SI Lei - Tourism Review, 2024 - emerald.com
Purpose The cruise industry has used technology to attract more millennials than ever
before. The progression of social media has transformed the way young individuals gather …
before. The progression of social media has transformed the way young individuals gather …