Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …
association between trust and purchasing intention; the determinants of the formation of trust …
How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust
W Nadeem, AH Khani, CD Schultz, NA Adam… - Journal of Retailing and …, 2020 - Elsevier
Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …
high-quality customer relationships. Brands are particularly interested in how they may foster …
Social presence, trust, and social commerce purchase intention: An empirical research
Lacking the presence of human and social elements is claimed one major weakness that is
hindering the growth of e-commerce. The emergence of social commerce might help …
hindering the growth of e-commerce. The emergence of social commerce might help …
Antecedents of viewers' live streaming watching: a perspective of social presence theory
J Chen, J Liao - Frontiers in Psychology, 2022 - frontiersin.org
Live streaming commerce as a popular marketing method has attracted wide attention, but
little is known about why consumers continue to watch live streaming. To fill this research …
little is known about why consumers continue to watch live streaming. To fill this research …
Building member attachment in online communities: Applying theories of group identity and interpersonal bonds
Online communities are increasingly important to organizations and the general public, but
there is little theoretically based research on what makes some online communities more …
there is little theoretically based research on what makes some online communities more …
Social presence, telepresence and customers' intention to purchase online peer-to-peer accommodation: A mediating model
As essential features of cyberspace, social presence and telepresence play critical roles in
online commerce. However, it remains unclear whether and how they can shape P2P …
online commerce. However, it remains unclear whether and how they can shape P2P …
Social commerce in emerging markets and its impact on online community engagement
RS Algharabat, NP Rana - Information Systems Frontiers, 2021 - Springer
This study aims to build on the understanding of social commerce in the emerging markets
and how it influences online community engagement. The conceptual model was proposed …
and how it influences online community engagement. The conceptual model was proposed …
Can “live streaming” really drive visitors to the destination? From the aspect of “social presence”
W Zhang, Y Wang, T Zhang - Sage Open, 2021 - journals.sagepub.com
The combination of live-streaming technology and tourism is an important development in
the evolution of tourism experiences. Research on live-streaming tourism is becoming …
the evolution of tourism experiences. Research on live-streaming tourism is becoming …
A typology of social networking sites users
PB Brandtzaeg, J Heim - International Journal of Web …, 2011 - inderscienceonline.com
Social networking sites (SNSs) are said to be new important means of participating,
communicating, and gaining social capital. Thus, increasingly fragmented user population …
communicating, and gaining social capital. Thus, increasingly fragmented user population …
Curriculum design in higher education: Theory to practice
G O'neill - 2015 - researchrepository.ucd.ie
This eBook emphasises the theory to practice of curriculum design in higher education. The
book focuses on programme (not module) level of design; incorporates face-to-face …
book focuses on programme (not module) level of design; incorporates face-to-face …