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[HTML][HTML] Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
In this study we review the literature on SM as a resource and how it has been linked to
value creation. Conceptualising SM as a multifaceted resource (using the 4R Model) in a …
value creation. Conceptualising SM as a multifaceted resource (using the 4R Model) in a …
[HTML][HTML] Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …
documented. However, little is known about how employees enact this value co-creation, or …
[HTML][HTML] The importance of resource interaction in strategies for managing supply chain disruptions
The turbulent business environment highlights the need for strategies for mitigating,
responding to, and recovering from (that is, managing) supply chain disruptions. Resources …
responding to, and recovering from (that is, managing) supply chain disruptions. Resources …
AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
Artificial intelligence (AI) rests at the frontier of technology, service, and industry. AI research
is hel** to reconfigure innovative businesses in the consumer marketplace. This paper …
is hel** to reconfigure innovative businesses in the consumer marketplace. This paper …
Value co-creation and co-destruction in the digital transformation of highly traditional companies
Purpose The purpose of this paper is to investigate how digital transformation changes
highly traditional business processes and how it impacts value co-creation and co …
highly traditional business processes and how it impacts value co-creation and co …
Innovation intelligence in managing co-creation process between tech-enabled corporations and startups
This paper focuses on the issue of digital tech-enabled corporations that co-create an
innovative digital-output with startups; in this process, they require knowledge for decision …
innovative digital-output with startups; in this process, they require knowledge for decision …
[HTML][HTML] Resource interaction: Key concepts, relations and representations
Value co-creation is a core focus area in both B2B marketing and strategy research,
necessitating resource utilization within and across organizational boundaries. In the …
necessitating resource utilization within and across organizational boundaries. In the …
[HTML][HTML] The Co-evolution of actor engagement and value Co-creation on digital platforms
Increasingly, digital platforms connect suppliers, customers, and other ecosystem parties,
facilitating the introduction of various Platform-as-a-Service (PaaS) offerings. This study …
facilitating the introduction of various Platform-as-a-Service (PaaS) offerings. This study …
Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad
Resources are central to value creation processes. Hence, marketing and service research
rely heavily on conceptualisations of resources and resource integration for theory building …
rely heavily on conceptualisations of resources and resource integration for theory building …
[HTML][HTML] Institutional re-configuration and value co-creation in circular product development: A service ecosystem perspective in the textile and apparel industry
Research on circular product development has gained popularity in recent years. While
such approaches focus on the product's design phase to create environmental and …
such approaches focus on the product's design phase to create environmental and …