[HTML][HTML] Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network

C Drummond, H McGrath, T O'Toole - Journal of Business Research, 2023‏ - Elsevier
In this study we review the literature on SM as a resource and how it has been linked to
value creation. Conceptualising SM as a multifaceted resource (using the 4R Model) in a …

[HTML][HTML] Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

DM Brown, C Apostolidis, BL Dey, P Singh… - Industrial Marketing …, 2024‏ - Elsevier
The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …

[HTML][HTML] The importance of resource interaction in strategies for managing supply chain disruptions

LE Bygballe, A Dubois, M Jahre - Journal of Business Research, 2023‏ - Elsevier
The turbulent business environment highlights the need for strategies for mitigating,
responding to, and recovering from (that is, managing) supply chain disruptions. Resources …

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

M Petrescu, AS Krishen, S Kachen… - Industrial Marketing …, 2022‏ - Elsevier
Artificial intelligence (AI) rests at the frontier of technology, service, and industry. AI research
is hel** to reconfigure innovative businesses in the consumer marketplace. This paper …

Value co-creation and co-destruction in the digital transformation of highly traditional companies

A Hauke-Lopes, M Ratajczak-Mrozek… - Journal of Business & …, 2023‏ - emerald.com
Purpose The purpose of this paper is to investigate how digital transformation changes
highly traditional business processes and how it impacts value co-creation and co …

Innovation intelligence in managing co-creation process between tech-enabled corporations and startups

N Nobari, AM Dehkordi - Technological Forecasting and Social Change, 2023‏ - Elsevier
This paper focuses on the issue of digital tech-enabled corporations that co-create an
innovative digital-output with startups; in this process, they require knowledge for decision …

[HTML][HTML] Resource interaction: Key concepts, relations and representations

F Prenkert, K Hedvall, N Hasche, JE Frick… - Industrial Marketing …, 2022‏ - Elsevier
Value co-creation is a core focus area in both B2B marketing and strategy research,
necessitating resource utilization within and across organizational boundaries. In the …

[HTML][HTML] The Co-evolution of actor engagement and value Co-creation on digital platforms

L Hendricks, P Matthyssens, C Kowalkowski - International Journal of …, 2025‏ - Elsevier
Increasingly, digital platforms connect suppliers, customers, and other ecosystem parties,
facilitating the introduction of various Platform-as-a-Service (PaaS) offerings. This study …

Resource entanglement and indeterminacy: Advancing the service-dominant logic through the philosophy of Karen Barad

M Kleinaltenkamp, MJ Kleinaltenkamp… - Marketing …, 2024‏ - journals.sagepub.com
Resources are central to value creation processes. Hence, marketing and service research
rely heavily on conceptualisations of resources and resource integration for theory building …

[HTML][HTML] Institutional re-configuration and value co-creation in circular product development: A service ecosystem perspective in the textile and apparel industry

A Vellesalu, O Chkanikova, D Hjelmgren… - Journal of Cleaner …, 2023‏ - Elsevier
Research on circular product development has gained popularity in recent years. While
such approaches focus on the product's design phase to create environmental and …