We examined cross-cultural consumer behavior publications which have appeared in four
major marketing journals and proceedings, Journal of Consumer Research, Journal of …

The globalization of the marketplace and how this process is sha** the cultural
characteristics of people around the world is arguably the most critical issue facing …

Research into consumer ethnicity is a vital discipline that has substantially evolved in the
past three decades. This conceptual article critically reviews its immense literature and …

This study empirically investigated the motives of sport tourists who traveled internationally
to participate in a hallmark Australian running event, the 2005 Gold Coast Airport Marathon …

Consumer acculturation theorists have developed an insightful body of literature about the
ways in which migrants adapt to foreign cultures via consumption. The present paper revisits …

This paper presents a review of the relationship between culture, specifically what has been
termed ethnicity, and its impact on consumer purchase decisions. The role acculturative …

Consumer research commonly conceptualizes consumer acculturation as a project that
immigrants pursue when adjusting their consumer identities and practices to unfamiliar …

Market-based trading, selling, buying and consuming existed for thousands of years before
such phenomena became a subject of academic enquiry and instruction. Only as …

Purpose This study aims to investigate the influences of two facets of Vietnamese
consumers' cultural identities (ie global and national) on their intent to consume Korean …

When both independent and interdependent self-concepts are available, priming either self-
concept will increase the accessibility in memory of the motivations and cognitions …