This study explores the attitude–behavior relationship among voters for political party brands
that use a sustainable or green marketing approach. A structural equation modeling is used …

Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan
positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing …

The association of political brand relationship management and voters' citizenship behavior
is a relatively new concept in political marketing research. The relationship between voters …

Social media is playing an important role in everyone's life. It has created a short path for
opportunities to come to people and political candidates. It allows users to not only seek …

This research study is a post-mortem analysis of the 2016 local elections in Dumaguete City,
focusing on the political marketing strategies used by the Liberal Party (LP) and Nationalist …

● During his presidential campaign and after being elected, Donald Trump used a term
'fake news' to describe not only news that were not true, but also news that were not putting …

Being a new party in the election and competing with other senior parties, making the new
parties to build symbols, images, and programs that are campaigned through various media …

Den politiska kommunikationen har alltid varit nära kopplad till medier och i ett ständigt
förändrat medielandskap har politiska partier och aktörer desto mer varit i behov av att …

Tren jumlah partai politik yang megikuti pemilihan umum legislatif terus meningkat pada
kurun waktu tiga perode pemilihan. Pada Provinsi Lampung, terdapat empat partai yang …

Eibl, O. – Gregor, M. (eds.): Thirty Years of Political Campaigning in Central Eastern Europe,
London: Palgrave Macmillan, 201 Page 1 Studia Politica Slovaca, XIV, 2021/2-3 192 Recenzie …