The objective of this research is to investigate how cultural differences affect consumers'
online purchase behavior. We reviewed the recent literature on cross-cultural studies on …

The sales function is experiencing a process of transformation develo** across different
industries and company types. This transformation redefines the role of salespeople and …

Purpose. Markets are sites of collaboration as well as contestation between their various
actors, including firms and consumers. In this respect, a narrative that consumers are more …

The topic of marketing as a source of a “better world” is gaining rising importance in
academia and practice. It represents an opportunity to move towards the development of a …

The use of Social media platforms, changed the way both companies and customers
behave. Marketers, nowadays, are keen to get customers to engage no matter what the price …

In a world fenced by social issues (ie poverty, over-consumption, terrorism, domestic
violence, the outflow of various diseases, pollution and ill-mannerism observed among …

Object‐verb (OV) inflections are an important grammatical device in Chinese with denotative
utility. The decorativeness of OV inflections shows different levels in Chinese: OV nouns …

Academic propaganda, as a'darker'form of institutional brand communication strategy has
been diachronically misleading target audiences for political, social and/or business …

Changing technological conditions are reflected in our lifestyles and online shop** has
become more common day by day. In this case, social media tools used sparingly have …

Brand quali Barbecue Mafia, Cosanostra, Mafioso e Labellamafia clothing, che evocano
immagini mentali discutibili, sembrano avere un mercato florido e un seguito di consumatori …