Purpose Big data analytics (BDA) plays a crucial role in understanding customer behavior
through Customer Relationship Management (CRM), especially in a rapidly changing …

The pivotal role of digital transformation (DT) in contemporary socio-economic development
cannot be overstated. This crucial aspect is highlighted in the Agenda 2030, specifically in …

This research is set to answer the question how Metaverse can be a dangerous space for its
users. Metaverse is a collection of Meta applications such as Facebook, Instagram …

This article discusses the utilization of technology, particularly artificial intelligence (AI) and
blockchain, in customer relationship management (CRM). The use of technology in CRM …

The main objective of this research paper is to study the determinants and the effect of data
marketing use. In fact, we try to testify whether the perceived benefits and costs of …

Perkembangan teknologi informasi yang paling penting adalah dibutuhkannya alat
pengolah data untuk menghasilkan informasi yang dibutuhkan. Teknologi informasi saat ini …

Abstract The integration of Artificial Intelligence (AI) into Customer Relationship
Management (CRM) systems presents significant opportunities for organisations to enhance …

The evolution of the digital economy has significantly influenced Customer Relationship
Management (CRM), resha** business strategies across industries. This study explores …

In the current age of technology, software is greatly influencing the way of human living. This
effect is not limited to one sector, but present in all sectors. This effect became more acute …

The business environment is constantly changing and evolving, and companies must adapt
to remain competitive. Today, companies have no choice but to compete on a global scale …