The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
This study investigates the influence of university brand image, satisfaction, and alumni's
university identification on positive word-of-mouth (WOM) intentions. The model is tested …
university identification on positive word-of-mouth (WOM) intentions. The model is tested …
Integrative conceptual framework of student loyalty, service quality, e-service quality and university image in open and distance learning
YR Daud, MR Mohd Amin - Higher Education, Skills and Work-Based …, 2023 - emerald.com
Purpose The aim of this study is to examine the relationship between the determinants of
student loyalty, ie service quality, e-service quality and university image in open and …
student loyalty, ie service quality, e-service quality and university image in open and …
Erasmus-driven destination experience and students' ambassadorship behaviour: A multi-stakeholder perspective
M Gallarza, C Lupu, J Barton-Harvey - European Journal of Tourism …, 2024 - ejtr.vumk.eu
This work aims to a) analyze the tourist experience of Erasmus students in terms of place
attachment and b) explore their potential to act as destination brand ambassadors of a …
attachment and b) explore their potential to act as destination brand ambassadors of a …
The OPENLang Network pedagogical framework: Designing an open and collaborative language learning environment for Erasmus+ KA1 mobility participants
The design of an online open and highly interactive language learning environment is quite
challenging as it entails a variety of specific factors to be carefully considered. One of the …
challenging as it entails a variety of specific factors to be carefully considered. One of the …
Creating the profile of participants in mobility activities in the context of Erasmus+: Motivations, perceptions, and linguistic needs
With millions of participants, Erasmus+ is a unique opportunity to study, train, gain work
experience or volunteer abroad. However, the lack of language competences is still one of …
experience or volunteer abroad. However, the lack of language competences is still one of …
SOCIAL MEDIA CONTENT AND RE-PURCHASHING BEHAVIOR: THE MEDIATION ROLE OF E-WOM
M Novie - Jurnal Ilmu Manajemen (JIMMU), 2023 - riset.unisma.ac.id