The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

W Schlesinger, A Cervera-Taulet… - Journal of Marketing for …, 2023 - Taylor & Francis
This study investigates the influence of university brand image, satisfaction, and alumni's
university identification on positive word-of-mouth (WOM) intentions. The model is tested …

Integrative conceptual framework of student loyalty, service quality, e-service quality and university image in open and distance learning

YR Daud, MR Mohd Amin - Higher Education, Skills and Work-Based …, 2023 - emerald.com
Purpose The aim of this study is to examine the relationship between the determinants of
student loyalty, ie service quality, e-service quality and university image in open and …

Erasmus-driven destination experience and students' ambassadorship behaviour: A multi-stakeholder perspective

M Gallarza, C Lupu, J Barton-Harvey - European Journal of Tourism …, 2024 - ejtr.vumk.eu
This work aims to a) analyze the tourist experience of Erasmus students in terms of place
attachment and b) explore their potential to act as destination brand ambassadors of a …

The OPENLang Network pedagogical framework: Designing an open and collaborative language learning environment for Erasmus+ KA1 mobility participants

M Perifanou, AA Economides - International Conference on Human …, 2021 - Springer
The design of an online open and highly interactive language learning environment is quite
challenging as it entails a variety of specific factors to be carefully considered. One of the …

Creating the profile of participants in mobility activities in the context of Erasmus+: Motivations, perceptions, and linguistic needs

P Kosmas, A Parmaxi, M Perifanou… - … 2020, Held as Part of the …, 2020 - Springer
With millions of participants, Erasmus+ is a unique opportunity to study, train, gain work
experience or volunteer abroad. However, the lack of language competences is still one of …