A generalized doubly robust learning framework for debiasing post-click conversion rate prediction
Post-click conversion rate (CVR) prediction is an essential task for discovering user interests
and increasing platform revenues in a range of industrial applications. One of the most …
and increasing platform revenues in a range of industrial applications. One of the most …
Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising
Q Liu, H Li, X Ao, Y Guo, Z Dong, R Zhang… - Proceedings of the 46th …, 2023 - dl.acm.org
The delayed feedback is becoming one of the main obstacles in online advertising due to
the pervasive deployment of the cost-per-conversion display strategy requesting a real-time …
the pervasive deployment of the cost-per-conversion display strategy requesting a real-time …
Generalized delayed feedback model with post-click information in recommender systems
Predicting conversion rate (eg, the probability that a user will purchase an item) is a
fundamental problem in machine learning based recommender systems. However, accurate …
fundamental problem in machine learning based recommender systems. However, accurate …
CTnoCVR: A novelty auxiliary task making the lower-CTR-higher-CVR upper
In recent years, multi-task learning models based on deep learning in recommender
systems have attracted increasing attention from researchers in industry and academia …
systems have attracted increasing attention from researchers in industry and academia …