The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …

Purpose This study aims to examine in which circumstances consumer's self-congruity
moderates the indirect influence of consumer-based brand equity (mediating role) in the …

The purpose of this research is to find out how the organization of events adapted to the
COVID-19 lockdown and how digital transformation can be a solution for events when …

This study examines the role of gender in the relationship between sustainability information
on social media platforms and sustainable consumption intentions. The study assesses the …

Purpose This study aims to investigate whether users' engagement with a social media
platform is affected as they engage in non-sponsored brand-related user-generated content …

The present study aims to understand the impact of actual and ideal self-congruity with an
event on spectators' attitude and purchase intentions toward the sponsor brands. Further …

Social media communication is considered to be an important predictor of the behavioral
intention of customers in the hospitality industry. Despite the importance of this, our study …

Social media has become a significant platform that meets consumers' information,
entertainment, and socialization needs in today's world. In this dynamic environment …

This study measured if residents, or subsets of residents, experienced social event impacts
(SEIs) and social media event impacts (SMEIs) from a major sport event. Panel data were …

Companies face a considerable number of online complaints on social media, with some
escalating into major virality (online firestorms). Given the risks associated with reputation …