WeChat has burgeoned into a predominant mobile communication platform that facilitates
instantaneous text and voice-mediated dialogues. Currently, it stands out as a quintessential …

Consumer purchase intention in cross-border e-commerce (CBEC) has received significant
attention in international marketing. However, little research has investigated consumer …

Data protection laws play a crucial role in enhancing consumer trust in the digital economy,
especially with the rise of online cybersecurity threats due to firm expansion. Despite …

The objective of this study is to explore the determinants influencing the intention to use over–
the–top (OTT) services among Mongolian users. The research uniquely extends the …

Growing global research utilizes user acceptance models to investigate the public
acceptance of automated vehicles (AVs). A growing body of literature suggests it is essential …

The development of technology in the health sector has encouraged the adoption of
technopreneurship, especially in the application of artificial intelligence (AI) to support the …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …

Amidst the digital revolution, consumer wellness services have been transformed by the
proliferation of health and fitness apps (HFAs). Leveraging the information systems …

The sharing economy is believed to be a sustainable concept that can be beneficial both
environmentally and economically, while it is noted that the sharing economy has shifted …

The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …