Web 2.0 and destination marketing: Current trends and future directions
M Mariani - Sustainability, 2020 - mdpi.com
Over the last decade, destination marketers and Destination Marketing Organizations
(DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of …
(DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of …
Exploring the roles of DMO's social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages
This study examines how destination marketing organization's (DMO's) social media posts
and comments increase customer engagement and explores the moderating role of …
and comments increase customer engagement and explores the moderating role of …
Shared aerial drone videos—prospects and problems for volunteered geographic information research
The practice of producing drone videos for hobby or commercial purposes has already
created a vast amount of open and free video datasets. When these videos are properly …
created a vast amount of open and free video datasets. When these videos are properly …
The future of destination marketing organizations in the insight era
There has been a growing interest in examining the implementation of insight-era
technologies (eg, AI, social media) and big data for sustainable tourism development …
technologies (eg, AI, social media) and big data for sustainable tourism development …
[PDF][PDF] Rescaling Smart Destinations-The Growing Importance of Smart Geospatial Services during and after COVID-19 Pandemic.
B Radojević, L Lazić, M Cimbaljević - Geographica Pannonica, 2020 - dgt.uns.ac.rs
The COVID-19 pandemic has imposed numerous, lasting adverse effects on the global
tourism industry. At the same time, it exposed the competitive advantages that existing smart …
tourism industry. At the same time, it exposed the competitive advantages that existing smart …
Quantifying nationality bias in social media data on different platforms for visitor monitoring in Nikko National Park, Japan
M Kajikawa, T Miyasaka, Y Kubota, A Oba… - Geographica …, 2023 - aseestant.ceon.rs
Geotagged social media data have been used widely for visitor monitoring in protected
areas. The data might, however, over or underestimate visitors from specific countries due to …
areas. The data might, however, over or underestimate visitors from specific countries due to …
A subnational assessment of hotel social media metrics-The case of Serbia
Facebook is the most widely used SNS (Social Networking Sites) platform globally, and it
represents an important marketing and communication channel for hotels. The dynamic and …
represents an important marketing and communication channel for hotels. The dynamic and …
Social media approaches and communication strategies in tourism
R Minazzi - Handbook of e-tourism, 2022 - Springer
Social media and mobile devices have changed how tourists' experiences are created and
the ways travelers and companies interact. Increasingly, multichannel and multimedia …
the ways travelers and companies interact. Increasingly, multichannel and multimedia …
Projecting a destination image through facebook: The role and challenges of destination management organizations
This study explores how the image of a destination-an intermediate city of South America-is
projected by the DMO on the official Facebook page, and how this social networking is …
projected by the DMO on the official Facebook page, and how this social networking is …
Social media analytics: Opportunities and challenges for cultural tourism destinations
The rise of social media allowed greater people participation online. Platforms such as
Facebook, Twitter, Instagram, or TikTok enable visitors to share their thoughts, opinions …
Facebook, Twitter, Instagram, or TikTok enable visitors to share their thoughts, opinions …