The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …

This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to
predict green consumption | Emerald Insight Books and journals Case studies Expert Briefings …

This study investigates how virtual reality (VR) can enhance telepresence and stimulate VR
use and travel intentions in the sustainable tourism industry. 512 local and international …

Purpose Collaborative consumption (CC), a unique business model, provides several
monetary and non-monetary benefits to customers. Several adapted theory of planned …

The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

The US mobile advertising market generated $175 billion in 2023, emphasizing its
significant role in the marketing industry. This paper presents two studies that contribute to …

Purpose This review aims to synthesize the brand hate literature and suggest directions for
future research on brand hate. Design/methodology/approach This study adopted an …