Buying impulsiveness is frequently triggered by point-of-sale information. In order to impact
consumer behavior, this information must be visually noticed. In this study, researchers …

In recent years, the number of studies applying eye-tracking to investigate the perception of
eco-labels present on products has increased and started generating valuable information …

Research has suggested to not solely include cognitive processes but also affective
processes in economic choice modeling. Studying Medjool dates, we conducted a …

When buying a product, consumers are confronted with a host of information presented to
them. However, this information can only affect shoppers' choices if they pay attention to it …

The desire to understand the preferences of patients, healthcare professionals and the
public continues to grow. Health valuation studies, often in the form of discrete choice …

We examine the relationship between visual attention and stated preferences derived from a
discrete choice experiment. Focussing on consumer preferences regarding country of origin …

Studies investigating preferences for country-of-origin labeling (COOL) often overemphasize
this attribute, which risks inflating estimated market value. We address this issue by studying …

Recent declines in pollinator populations have led to widespread concern due to their
impact on food/crop production and the environment. Contrary to growing interest in the use …

As eye-trackers become increasingly important in studies on consumer food choice, it is
crucial to test the ecological validity of virtual eye-tracking tests. The present study aims to …

The exhausting fast pace of life in modern urban society is leading to overwhelming stress
and diminished cognitive alertness. Moreover, people are spending more and more time …