The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Although it is still at the inception stage, the Metaverse is likely to revolutionize service
marketing and management by disrupting existing business strategies, consumer norms …

This study first develops a multidimensional metaverstic experience perceptions scale by
identifying four components–social interaction, spatial interaction, customized avatar …

In this study, considering the effect of interactive learning environments on human cognition,
we have examined extraneous processing effects of multimedia materials on cognitive load …

Drawn upon Telepresence theory, this study aims to identify the relationships between
existential authenticity, celebrity attachment, telepresence, and travel intention in the short …

The fast and global way which has characterized the presence of mobile phones in society
has sparked the interest of several sectors of activity, including journalism. From the early …

As virtual tourism and service automation grow, immersive technologies, including virtual
reality (VR) and augmented reality (AR), are widely being used in tourism to attain the …

Digital journalism has experienced disparate and immeasurable transformations over the
last decade. The impact of the Internet of Things (IoT) and high technologies was such that …

As newsrooms begin to produce more immersive stories to better engage audiences, little is
known about how immersive journalism compares with traditional journalism as we know it …

Este é um livro sobre o fenómeno da comunicação da comunicação. Ou seja, quando o ato
comunicativo se centra sobre o que outro já, previamente, comunicou. Nas palavras de …