Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
literature. While this field of research is mature with a rich history of 45 years, it lacks a …
When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
Like, comment, and share on Facebook: How each behavior differs from the other
C Kim, SU Yang - Public relations review, 2017 - Elsevier
People engage in communication on Facebook via three behaviors—like, comment, and
share. Facebook uses an algorithm that gives different weight to each behavior to determine …
share. Facebook uses an algorithm that gives different weight to each behavior to determine …
Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs)
Purpose Despite the blossoming nature of social media marketing, the nuances and
implications among small-and medium-sized enterprises (SMEs) appear to be under …
implications among small-and medium-sized enterprises (SMEs) appear to be under …
Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics
Y Wang, Y Yang - Computers in human behavior, 2020 - Elsevier
This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
[BOG][B] Ongoing crisis communication: Planning, managing, and responding
WT Coombs - 2007 - books.google.com
Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition
provides an integrated approach to crisis communication that spans various disciplines as …
provides an integrated approach to crisis communication that spans various disciplines as …
Tweeting as health communication: health organizations' use of Twitter for health promotion and public engagement
This study examined how major health organizations use Twitter for disseminating health
information, building relationships, and encouraging actions to improve health. The sampled …
information, building relationships, and encouraging actions to improve health. The sampled …
Understanding public engagement: Conceptualizing and measuring its influence on supportive behavioral intentions
M Kang - Journal of Public Relations Research, 2014 - Taylor & Francis
The concept of public engagement has suffered from a lack of a clear theoretical definition
and sound operationalization. This study conceptualized and operationalized public …
and sound operationalization. This study conceptualized and operationalized public …
Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness
P Kissel, M Büttgen - Journal of Brand Management, 2015 - Springer
Employer branding has become a top management priority as more and more companies
realize that human resources are among the most valuable intangible assets they possess …
realize that human resources are among the most valuable intangible assets they possess …
Fostering dialogic engagement: Toward an architecture of social media for social change
Dialogic theory and engagement hold great potential as frameworks for thinking about how
social media can facilitate public discussions about social issues. Of course, having the …
social media can facilitate public discussions about social issues. Of course, having the …