Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Purpose In this paper the authors aim to review the state-of-the-art literature on online
review systems and their impacts on consumer behavior and retailers' performance with the …

Understanding the determinants of consumers' willingness to pay (WTP) is an important
challenge especially for practitioners. This study evaluates the effect of external information …

Consumers are increasingly reading online reviews before making any purchasing
decisions. The significance of online reviews has only grown over the years. Though in the …

The hybrid review format (verbal reviews accompanied by pictures) is increasingly prevalent
in online consumer reviews. However, the mechanism behind the superiority effect of hybrid …

The paper aims to investigate the relevance of social media marketing, particularly customer
reviews and Facebook pages in online fashion shop**. This qualitative study adopts …

The growth of online transactions coupled with the worldwide expansion of Internet-based
information exchange has triggered fear, distrust and risk among online consumers. Despite …

Introduction With the growth in Internet technology, online rating websites encourage
patients to contribute actively in rating their physicians. These rating sites provide more …

Abstract Service experience model stipulates the importance of service experience in
increasing satisfaction, price acceptance, revisit intentions, etc. It has been extensively …

Willingness to pay (WTP) is vital to every pricing decision. However, its accurate
measurement remains challenging to businesses because consumers do not easily disclose …