Marketing intelligence and big data: Digital marketing techniques on their way to becoming social engineering techniques in marketing
J Lies - 2019 - reunir.unir.net
This contribution reviews the vast scope of digital application areas, which shape the digital
marketing landscape and coin the present term “marketing intelligence” from a marketing …
marketing landscape and coin the present term “marketing intelligence” from a marketing …
Understanding consumers' acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption
T Fernandes, E Oliveira - Journal of Business Research, 2021 - Elsevier
Customers increasingly orchestrate their everyday activities with the support of technology,
with services increasingly adopting AI-based applications. Yet, research is still in its infancy …
with services increasingly adopting AI-based applications. Yet, research is still in its infancy …
Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings
Purpose Chatbots are increasingly prevalent in the service frontline. Due to advancements
in artificial intelligence, chatbots are often indistinguishable from humans. Regarding the …
in artificial intelligence, chatbots are often indistinguishable from humans. Regarding the …
The dark side of AI-powered service interactions: Exploring the process of co-destruction from the customer perspective
Artificial intelligence (AI)-powered chatbots are changing the nature of service interfaces
from being human-driven to technology-dominant. As a result, customers are expected to …
from being human-driven to technology-dominant. As a result, customers are expected to …
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
Purpose Chatbots represent an innovative channel for retailers to meet young customers'
needs anywhere and at any time. Being an emergent technology, however, it is important to …
needs anywhere and at any time. Being an emergent technology, however, it is important to …
Frontline service technology infusion: conceptual archetypes and future research directions
Purpose Smart technologies and connected objects are rapidly changing the organizational
frontline. Yet, our understanding of how these technologies infuse service encounters …
frontline. Yet, our understanding of how these technologies infuse service encounters …
Opposing effects of response time in human–chatbot interaction: The moderating role of prior experience
Research has shown that employing social cues (eg, name, human-like avatar) in chatbot
design enhances users' social presence perceptions and their chatbot usage intentions …
design enhances users' social presence perceptions and their chatbot usage intentions …
[HTML][HTML] Convergence of Artificial Intelligence with Social Media: A Bibliometric & Qualitative Analysis
T Saheb, M Sidaoui, B Schmarzo - Telematics and Informatics Reports, 2024 - Elsevier
The integration of artificial intelligence (AI) and social media has provided numerous
benefits to businesses, including improved audience analysis and content optimization …
benefits to businesses, including improved audience analysis and content optimization …
Learning successful implementation of Chatbots in businesses from B2B customer experience perspective
V Kaushal, R Yadav - Concurrency and Computation: Practice …, 2023 - Wiley Online Library
Artificial intelligence empowered Chatbots are altering the nature of service interfaces which
has further resulted in raised expectations from Chatbots to understand customer's social …
has further resulted in raised expectations from Chatbots to understand customer's social …
[PDF][PDF] Artificial intelligence and robots in the service encounter
This special issue on AI and robots in service interactions of the Journal of Service
Management Research aims to contribute and elaborated our understanding of the new …
Management Research aims to contribute and elaborated our understanding of the new …