We take advantage of recent advances in optimization methods and computer hardware to
identify globally optimal solutions of product line design problems that are too large for …

This study presents a feature selection method that uses genetic algorithms to create two
artificial neural network‐based models that provide a sequential forecast of accident …

The categorization of retail products is essential for the business decision-making process. It
is a common practice to classify products based on their quantitative and qualitative …

A logistics customer service model is a critical competitive advantage that enhances both
customer satisfaction and firm performance. Researchers have developed several models …

Page 1 Innovatives Markenmanagement -sg. CSOO Burmann und Manfred Chgeog
Christian FeCCersen Repositionierung von Marken Ein agentenbasiertes …

People increasingly choose to express themselves online through electronic word of mouth
(eWOM), generating large amounts of data, making eWOM a valuable source of information …

In retailing, it is important to understand customer behavior and determine customer value. A
useful tool to achieve such goals is the cluster analysis of transaction data. Typically, a …

Integrated marketing communication (IMC) is an important process by which a company can
influence a target market, improve the position of that company's product/service in the target …

The key for addressing the contradiction between personalization and low cost is to achieve
modularity within a product–service system (PSS). In order to obtain maximum customer …

Classical energy planning models assume that consumers are rational, which is obviously
rarely the case. This paper proposes an original method to take into account the consumer's …