This study aims to examine how marketing communication channels for organic food
(MCOF) and perceived organic food values (OFV) stimulate organic food consumers' …

Purpose This study investigates impulse buying as a consumer behaviour outcome in
omnichannel retail through the stimulus-organism-response (SOR) theory. For such, the …

The study aims to identify the factors affecting consumers' intention to repurchase organic
tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism …

The consumer behavior of fashion products in online shops is becoming an exciting topic to
be re-investigated, because the dynamics and volatility in time-dependent the fashion …

Service convenience has undoubtedly gain substantial recognition for both goods and
service industries within recent years towards forging an enduring competitive advantage …

Purpose This research investigates the effect of festival attributes such as music quality,
atmosphere and place on music festival visitors' behavioural intentions, particularly focusing …

It has been 2 years since the first outbreak of the COVID-19 virus, and continuous efforts and
measures have been exerted and implemented to halt its spread, such as the introduction of …

Previous studies have acknowledged the impact of weather changes on retail uncertainty.
They primarily focus on understanding how weather conditions affect offline consumer …

This research proposed an innovative conceptual paradigm and aims to investigate
cooperate image's mediating role in the path association between service quality, perceived …