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[HTML][HTML] The big picture on Instagram research: Insights from a bibliometric analysis
Instagram is a leading social network for information sharing and communication. Rigorous
studies are missing that leverage bibliometric techniques to comprehensively portray the …
studies are missing that leverage bibliometric techniques to comprehensively portray the …
[PDF][PDF] Digital content marketing: Conceptual review and recommendations for practitioners
The development of digital content marketing is increasingly a relevant and valuable task in
digital marketing agencies in order to attract prospective consumers on digital platforms and …
digital marketing agencies in order to attract prospective consumers on digital platforms and …
[HTML][HTML] How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
R Zheng, Z Li, S Na - journal of retailing and consumer services, 2022 - Elsevier
In the emerging retail market, e-tailers operating in develo** economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …
the rapid use of the Internet, new electronic purchasing methods and online selling …
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
As AI increasingly permeates digital spaces, virtual influencers are operating in similar ways
as human influencers. However, given their recent introduction, the effectiveness of virtual …
as human influencers. However, given their recent introduction, the effectiveness of virtual …
The role of social media content format and platform in users' engagement behavior
The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …
Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market
This study examines the effects of content characteristics (ie, informational and emotional
characteristics), language, and nonverbal information on social media engagement (SME; …
characteristics), language, and nonverbal information on social media engagement (SME; …
Investigating consumer engagement with influencer-vs. brand-promoted ads: The roles of source and disclosure
Brands' investments in influencer marketing have been escalating over the past few years.
This study proposes and explicates how two similar and comparable sets of advertisements …
This study proposes and explicates how two similar and comparable sets of advertisements …
Social media user behavior analysis applied to the fashion and apparel industry in the big data era
With the rapid development of the Internet and new media, the enormous data from social
media and other public platforms have attracted increasing attention to user behavior …
media and other public platforms have attracted increasing attention to user behavior …
Online engagement and the role of digital influencers in product endorsement on Instagram
The article aims to analyze the forms of engagement generated from the endorsement of
products by digital influencers on Instagram, considering the characteristics of their online …
products by digital influencers on Instagram, considering the characteristics of their online …
[HTML][HTML] What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and …
Background Health campaigns have struggled to gain traction with young adults using
social media, even though more than 80% of young adults are using social media at least …
social media, even though more than 80% of young adults are using social media at least …