Providing evidence of the impact of university–industry (U–I) partnerships is challenging.
This empirical research contributes to this thought-provoking subject area by develo** an …

Several researchers have pointed out that if marketing is to develop as a discipline and
contribute to solving complex business and societal challenges, it should question the …

There is an increasing managerial and scholarly interest in the agential efforts of firms,
consumers, public actors, and various collectives to influence market formation and …

This paper generates new insights into the market innovation process by merging literatures
on higher-level learning and market sha**. The research shows that market learning …

We describe the research trajectories associated with SD Logic and the scholarly activity it
encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body …

In industrial business-to-business (B2B) markets, physical entities (such as products,
machines, materials, or other objects) are increasingly connected among each other. This …

This paper investigates market innovation that takes place at the intersection of previously
weakly connected markets. Based on a longitudinal study of the development of the digital …

How do actors innovate markets in cases of perceived market failures? This paper's aim is to
examine what happens when a market is innovated or, as we call it,'redevised'in situations …

Purpose–The purpose of this paper is to contribute to the growing marketing literature that
investigates markets as “configurations”, ie networks of market actors engaged in market …

The business world is experiencing a shift away from 'physicality'due to the ubiquitous
growth of the service sector and a progressive shift from selling product to offering service …