Interventions to change health-related behaviours typically have modest effects and may be
more effective if grounded in appropriate theory. Most theories applied to public health …

This report calls on the nation—its leaders, its mental health research and service provision
agencies, its schools, its primary care medical systems, its community-based organizations …

Transportation accounts for a large and growing part of carbon dioxide emissions. With an
increasing vehicle fleet worldwide private car use is becoming an acute problem in need of …

This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …

Relationships and the pattern of relationships have a large and varied influence on both
individual and group action. The fundamental distinction of social network analysis research …

Although most experts agree that CO2 emissions are causing anthropogenic global
warming (AGW), public concern has been declining. One reason for this decline is the …

A central idea in marketing and diffusion research is that influentials—a minority of
individuals who influence an exceptional number of their peers—are important to the …

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear
approach for students wanting to learn how to develop public relations campaigns. Ron …

This is the third book I have written on the topic of sensation seeking. The first described the
theoretical origins of the construct, the research on sensory deprivation that grew from the …

Research suggests that curbing consumer demand for energy through behavioral
interventions is an essential component of efforts to reduce greenhouse gas emissions …