Food festival websites often showcase the commitment of events towards a socially relevant
issue. However, it is challenging to communicate how events contribute to the well-being of …

This paper offers the first case study of the marketing of cod liver oil in Sweden (1920–1930),
following the discovery of vitamins A and D. Drawing upon a large dataset of cod liver oil …

Recently, scholarly communities of practice have emerged with the objective of decolonizing
knowledge practices within sustainable development. Their contributions to sustainability …

Purpose The present study is centric on the organic food sector and explores the role of
social media in pushing local farmers onto the market shelves. The study is intended to …

Purpose The aim of the study is threefold: understanding the interconnections amongst
visual and verbal multimodal communication strategies used in food discourse; identifying …

The paradigm of scholarly communication and scientific research has triggered a great
number of shifts as compared to previous decades as a result of the new demands placed …

This paper investigates the introduction of the banana to Sweden in the early twentieth
century and how “eating knowledge” of this new and exotic fruit was transferred to …

Purpose This paper aims to investigate three promotional publications produced by the
Postum Cereal Company–A Trip Through Postumville (1920), How I Make Postum (1924) …

The present study is the investigation of CaC-1000 PLUS Tablet Advertisement using the
multimodal lens. The aim of the research is to investigate how direct-to-consumer …

A lokalitás fogalmát gyakran vetik össze a globalizmussal a vendéglátás rendszerében
(Gonda et al., 2021). A helyi termékek iránti fokozott érdeklődés alternatívaként értelmezhető …