Unlike traditional marketing methods, neuromarketing has shown new insights and higher
prediction accuracy. This research uses the bibliometric method to analyze the objectives …

The market uptake of Brain-Computer Interface technologies for clinical and non-clinical
applications is attracting the scientific world towards the development of daily-life wearable …

This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …

Abstract Information for measuring the performance of a commercial action is essential for
any organization. Sponsorship actions have increased significantly in the last few decades …

Neuromarketing, a controversial field that integrates neuroscience and marketing principles,
explores the mechanisms that influence consumer behavior. This systematic review …

A systematic review on machine-learning strategies for improving generalization in
electroencephalography-based emotion classification was realized. In particular, cross …

This study investigated the impact of the perceived authenticity of brands' COVID-19
advertisements on consumers' perception of brand warmth and the subsequent responses …

Attention has been proposed as a replacement for ratings to better measure advertising
exposure quality. Attention measurement suppliers, who are key stakeholders in this …

Neuromarketing, as a neuroscientific approach to understanding human behavior and
decision-making in marketing, holds significant promise for optimizing digital marketing …

In this special issue of the Brazilian Journal of Marketing (ReMark), titled" Applications of
neuroscience in the field of marketing", we explore the growing intersection between …