Firms in the past have based their marketing and promotion strategies on the assumption of
infinite resources and zero environmental impact. With the growing importance of …

Going green in consumption is gaining momentum globally, but little is known how national
cultural values and consumers' ethical ideologies explain green consumption. With a …

Social hierarchy is one fundamental aspect of social living, structuring interactions in
families, teams, and entire societies. In this review, we put forward a cultural psychological …

Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …

Recent research to analyze and discuss cultural differences has employed a combination of
five major dimensions of individualism–collectivism, power distance, uncertainty avoidance …

The goal of this research is to examine the effect of five intrinsic factors, namely, personality,
culture, materialism, shop** enjoyment tendency, and impulsive buying tendency on …

To advance theoretical understanding of consumer engagement on social media, this cross-
cultural study evaluates how culture influences consumers' engagement levels and activities …

Sustainability and environmental initiatives continue to receive an increasing amount of
attention, both within the corporate, consumer, and individual domains of behavior. As …

Green marketers are still looking for guidance which advertising appeal will most effectively
convince consumers to buy organic food. Extant research mostly investigated the …

Introduction Gastronomy tourism has become a phenomenal trend of the global tourism
industry in the 21st century. As the tourism industry and its related foodservice businesses …