Entrepreneurship is widely advocated as a driver of innovation and economic growth. Given
today's technological and digital challenges, digital entrepreneurship in particular is a …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Despite the current slowdown in global economic growth due to the impact of COVID-19, the
digital economy is still performing well. Under the background of double carbon, green …

Covid-19 has challenged many businesses to orient themselves towards digital solutions for
their survival. Due to the rising digital wave during Covid-19, there has been a plethora of …

Research often illustrates the importance of digital transformation for small and medium-
sized enterprises (SMEs), particularly during external disruptions. However, little attention …

This paper is set to explore the role of individual-level behaviours and actions in the digital
transformation of international SMEs. This is particularly important since little is known …

In the era of digitalisation, agility is considered a crucial factor for the successful operations
of small and medium businesses in the intricate international markets. That is, this research …

Purpose This paper aims to investigate hypothesized relationships between the Internet of
things (IoT) and big data analytics (BDA) with supply chain visibility (SCV) and operational …

We explore the relationship between strategic orientations (market orientation and
entrepreneurial orientation), organizational ambidexterity, and sustained competitive …

A strong positive image is an important asset for all countries around the world. Simple
recognition of a name or geographic location is not enough to make a successful brand …