Machine learning in marketing: Recent progress and future research directions
Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …
increasingly use algorithms to generate predictions for marketing decisions, such as which …
The impact of social media marketing on consumer engagement in sustainable consumption: A systematic literature review
Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …
in brand building and sustainable consumption. This paper is a review of the articles …
Map** social media engagement in the food supply chain
The growth of digitalisation has fundamentally changed the interaction between food
suppliers, consumers, and governments. Despite recognition of its significance by …
suppliers, consumers, and governments. Despite recognition of its significance by …
Digital consumer engagement in a social network: A literature review applying TCCM framework
Nowadays, digital consumer engagement has proliferated like never before. Consumers can
now interact with a business, company, or brand through technology, making it easier for …
now interact with a business, company, or brand through technology, making it easier for …
Gestalt food presentation: Its influence on visual appeal and engagement in the Instagram context
This study investigates the effect of gestalt food presentation on photo sharing intention by
synthesizing a conceptual framework primarily based on the gestalt and dual coding …
synthesizing a conceptual framework primarily based on the gestalt and dual coding …
Airbnb on TikTok: brand perception through user engagement and sentiment trends
This study delves into Airbnb's brand presence on TikTok by analyzing textual content in
posts, and human audio in videos. This approach aims to decipher the brand narrative and …
posts, and human audio in videos. This approach aims to decipher the brand narrative and …
The Art of Post Captions: Readability and User Engagement on Social Media
In addition to the significance of visual content, text characteristics serve as salient factors
influencing how users react to social media posts. By extracting 9,766 Instagram posts …
influencing how users react to social media posts. By extracting 9,766 Instagram posts …
Health Warnings on Instagram Advertisements for Synthetic Nicotine E-Cigarettes and Engagement
Importance Synthetic nicotine is increasingly used in e-cigarette liquids along with flavors to
appeal to youths. Regulatory loopholes have allowed tobacco manufacturers to use social …
appeal to youths. Regulatory loopholes have allowed tobacco manufacturers to use social …
[HTML][HTML] How reviews influence product usage post-purchase: An examination of video game playtime
Previous research on software products, such as video games, has largely focused on how
user experience elements like visuals, audio, and content impact consumer engagement …
user experience elements like visuals, audio, and content impact consumer engagement …
From plate to production: Artificial intelligence in modern consumer-driven food systems
W Min, P Zhou, L Xu, T Liu, T Li, M Huang, Y **… - arxiv preprint arxiv …, 2023 - arxiv.org
Global food systems confront the urgent challenge of supplying sustainable, nutritious diets
in the face of escalating demands. The advent of Artificial Intelligence (AI) is bringing in a …
in the face of escalating demands. The advent of Artificial Intelligence (AI) is bringing in a …