Sentiment analysis or opinion mining is the field of study related to analyze opinions,
sentiments, evaluations, attitudes, and emotions of users which they express on social …

Predicting the popularity of online content Page 1 80 communicaTionS of The acm | AUgUST
2010 | VOl. 53 | NO. 8 contributed articles the eAse oF producing online content highlights the …

Purpose Marketing researchers currently lack a systematic and empirical understanding of
digital social viewing strategies. Drawing on social impact theory, this study aims to …

This paper presents a traffic characterization study of the popular video sharing service,
YouTube. Over a three month period we observed almost 25 million transactions between …

This case study about a teenage musician, Wade Johnston, suggests how YouTube has
affected music consumption, creation, and sharing. A literature review connects education …

An analysis of the social video sharing platform YouTube reveals a high amount of
community feedback through comments for published videos as well as through meta …

Today's multimedia search engines are expected to respond to queries reflecting a wide
variety of information needs from users with different goals. The topical dimension (“what” …

Social media platforms have democratized the process of web content creation allowing
mere consumers to become creators and distributors of content. But this has also contributed …

In this explorative study, flaming on YouTube was studied using surveys of YouTube users.
Flaming is defined as displaying hostility by insulting, swearing or using otherwise offensive …

Background YouTube may be viewed as a great 'time waster'but a significant amount of
educative material can be found if the user is carefully selective. Interestingly, the growth of …