Online reviews have become an important reference for consumers when choosing and
purchasing products (or services); however, previous research based on these reviews has …

Medical decision making increasingly relies on machine learning algorithms to analyze
complex patient data and provide recommendations. However, the lack of interpretability in …

Corporate information systems (IS) functions have become ever closer and more intertwined
with firms' marketing functions. Marketing technology and e-commerce implementations …

This study proposes a novel hybrid decision-making approach that integrates machine
learning and robust optimization for product development and improvement. The main …

Hierarchical regression is used to empirically investigate the impact of digital capabilities on
green innovation performance, as well as the mediating role of organizational agility and the …

The prevalence of mobile devices has significantly increased in recent years, becoming an
integral part of our daily lives. This shift has created promising opportunities for mobile …

Purpose This study aims to conduct a dynamic analysis of consumer attitudes towards
domestic brands under the influence of multiple-period opinion events, providing …

Identifying new customer needs is essential for companies to take advantage of evolving
technology and social trends. However, the traditional methods used to discover emerging …

This study examined the effect of digital transformation on business model innovation
among multinational companies in South-South Nigeria. Utilizing a quantitative approach …

The rapid development of artificial intelligence and the Internet of Things has promoted the
advent of swee** robots, and the market competition has become increasingly fierce. In …