Purpose The purpose of this study is to systematically collate and scrutinize the state of the
art on consumer cosmopolitanism (CCOS) from an international marketing perspective and …

Managing environmental sustainability has become a critical challenge and an essential
agenda for academics and corporations alike. This study conducted evidence-based …

Consumers in Western markets are increasingly critical towards globalization and re-
embrace local values. Companies thus must decide whether to continue to pursue global …

A series of three studies explore the endorsement effectiveness of 'macro'influencers
compared with 'regular'celebrities. Using multidimensional scaling, we provide evidence of …

Purpose This paper studies the sociocultural drivers of materialism cross-culturally.
Research in this area is scarce, even though rapid social transformations worldwide, fueled …

Coinciding with the rising development of emerging markets, sustainable consumption
practices in these markets are increasingly under scrutiny. In this context, we compare …

This article studies the cross-cultural barriers that prevent much of the world's population
from enjoying the benefits of digitization and the 'Wired World'. The implications and …

This study develops and empirically tests an integrative model of what happens when
consumers learn about brand origin misperceptions (BOM). The proposed model suggests …

Consumer research in global marketing boasts a number of important variables: values
(Schwartz's concepts; Hofstede's framework), heuristics (decision rules), identity (global and …

Purpose While it is essential to further research the growing diversity in western metropolitan
cities, little is currently known about how the members of various ethnic communities …