Social media has revolutionized the sports industry by changing the way athletes, coaches,
clubs, federations, sport companies and other industry actors interact. Although academic …

Social media have burst into people's lives, transforming their personal and professional
spheres. The sports industry has not been indifferent to these changes. Indeed, the …

Este estudio tuvo como objetivo reconocer las tendencias y retos en la gestión de
organizaciones deportivas públicas y privadas de Colombia. Para ello, se desarrolló un …

This study explored the integration of TikTok, an emerging social media platform, into sport
sciences education. Despite its popularity among youth, TikTok's educational impact has …

ABSTRACT Purpose/Rationale: As little research is done about TikTok in the field of sport
events, the aim of this study is the analysis of video format characteristics and their influence …

Emotions are considered a fundamental aspect of sport scenarios, and within sports,
consumer behavior is a very popular area of research in the sport management field. Thus …

The COVID-19 pandemic has affected the educational sector, pushing it towards teaching–
learning methodologies where the online aspect takes on special importance. In this sense …

La gestión de redes sociales ha experimentado una notable evolución, convirtiéndose en
un elemento fundamental en la manera en que las personas se conectan y toman …

With the integration of technology and social media in education, there is increasing interest
in innovative approaches to enhance managerial skills among prospective physical …

Social media has become integral to daily life. During the COVID-19 pandemic, these digital
tools enabled people to maintain physical activity at home despite restrictions, positively …