Customer loyalty is a topic of great interest for marketing scholars due to its importance in
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …

Corporate social responsibility has been extensively discussed and linked to the firm
performance by the researchers. However, a significant research gap remains unexplored …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

Research questions/issues The study seeks to examine Carrolls' pyramid model in small-
medium enterprises (SMEs) as an effective business strategy for organizational performance …

Purpose–The aim of this paper is to provide empirical guidance on those antecedents and
consequences of customer satisfaction (CS) that may be included in the tourism sector and …

This article looks at the co-creation of value in the branding process with members of online
communities. Three online communities in Iran are analyzed through 45 interviews with …

Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

Purpose There is a dearth of studies that have investigated mediators of the effect of service
quality on customer loyalty under the conditions prevailing in Zimbabwe; where bank …

Purpose This paper aims to investigate whether corporate image has a mediating effect on
the influence of corporate social responsibility (CSR) on customer loyalty in independent …

The purpose of this study is to investigate whether perceptions of corporate social
responsibility (CSR) initiatives affect casino customers' corporate image as well as the …