The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Under the trend of economic globalization, intelligent manufacturing has attracted a lot of
attention from academic and industry. Related enabling technologies make manufacturing …

This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …

Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

Companies neither fully exploit the potential of Artificial Intelligence (AI), nor that of Machine
Learning (ML), its most prominent method. This is true in particular of marketing, where its …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

Fake news and disinformation (FNaD) are increasingly being circulated through various
online and social networking platforms, causing widespread disruptions and influencing …

Abstract Central Bank Digital Currencies (CBDC) are a digital innovation based upon
distributed ledger and smart contract technology. In this paper we examine how potential …