Innovation diffusion has been studied extensively in a variety of disciplines, including
sociology, economics, marketing, ecology, and computer science. Traditional literature on …

The widespread impacts of artificial intelligence (AI) and machine learning (ML) in many
segments of society have not yet been felt strongly in the marketing field. Despite such …

Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach
to structural equation modeling (SEM), designed to overcome the apparent dichotomy …

As new applications of artificial intelligence continue to emerge, there is an increasing
interest to explore how this type of technology can improve automated service interactions …

Artificial intelligence (AI) has proven to be useful in many applications from automating cars
to providing customer service responses. However, though many firms want to take …

Partial least squares path modeling (PLS‐PM) has become popular in various disciplines to
model structural relationships among latent variables measured by manifest variables. To …

Comparing alternative explanations for behavioral phenomena is central to the process of
scientific inquiry. Recent research has emphasized the efficacy of Information Theoretic …

Transportation is a backbone of modern globalized societies. It also causes approximately
one third of all European Union and US greenhouse gas emissions, represents a major …

Purpose Generalized structured component analysis (GSCA) and partial least squares path
modeling (PLSPM) are two key component-based approaches to structural equation …

Brands and consumers alike have become creators and distributors of digital words, thus
generating increasing interest in insights to be gained from text-based content. This work …