This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

In the knowledge society, universities are asked to contribute to regional development and
economic growth through the direct exploitation of research products and, indirectly, through …

This article proposes further development of the concept of entrepreneurial marketing
towards the concept of entrepreneurial marketing orientation. Drawing on the earlier …

Purpose–The purpose of this paper is to address the research questions: which
methodologies and data gathering methods are employed by researchers publishing in top …

Purpose–The purpose of this paper is to explore the extent to which traditional marketing
theory and practice can be applied in small-and medium-sized enterprises (SMEs) and …

This article analyses longitudinal case-based research exploring the attitudes and strategic
responses of micro-enterprise owners in adopting information and communication …

This article presents a framework to evaluate HRM in small and medium‐sized enterprises
(SMEs), using an open systems theoretical perspective. In presenting an open systems …

Despite crises being a dominant theme in organizational research, little inquiry has been
conducted into how small firms built resilience and coped with uncertainties created by the …

The contribution of Small and Medium-Sized Enterprises (SMEs) to economic prosperity and
expansion is widely acknowledged worldwide. However, the empirical evidence in the …

It is generally accepted that networking is one means through which owner–managers of
small firms market their goods and services. However, though there has been considerable …