Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Over the past two decades, digitalization has revolutionized not only consumer marketing
but also industrial marketing. Both industrial marketing scholars and industrial marketers …

In the light of the current coronavirus crisis, business-to-business firms face a variety of
challenges in a complex and fast-changing environment. In order to provide structured …

One of the key issues in the field of technology analysis and innovation management is how
new technologies origin and evolve in the presence of environmental threats. We confront …

Dynamic capabilities (DCs) are a growing field of research within the scope of theoretical
structures based on resource and strategic management. Given the demonstrated impact of …

While stressing the relevance of context, the organizational resilience literature has so far
not extensively examined resilience in times of healthcare crises such as the ongoing …

COVID-19 has proven to be a disruptive and world-altering event often forcing professional
salespeople to rapidly change the manner in which they do business. Thereby, this …

The spread of coronavirus has caused the shutdown of businesses and classroom
participation to enable social distancing. It has led to the promotion of digitalization in …

Sustainability positioning is essential for firms that operate in highly competitive
environments, as businesses are increasingly being evaluated in terms of their sustainable …

This paper investigates the resilience of small and medium-sized enterprises (SMEs) in
relation to the COVID-19 pandemic, particularly the influence exerted by certain factors …