With a marketing environment in which the winds of change are intense due to technological
developments, CRM based on modern technologies and the Internet has become an …

In today's highly competitive airline industry, understanding the factors that influence
customer loyalty is paramount for airline companies seeking to maintain a competitive edge …

There are almost two types of banks in all countries, ie, private and public banks, where
public banks are run by public and private banks of the general public and private sector. By …

Studying gender diversity in firm performance has been the subject of research request for
more than three decades now. Yet, in context of Nepal, study related to the issue is still not …

Communication in the commercial banking sector in Nepal is carried out very poorly in
correspondence. Practicing effective banking communication makes work easier, faster …

Going green, in recent days, has been a buzzword for both global banking and financial
sectors and for the general public. Green banking as a part of “going green,” referring to the …

This research aims to understand the status of commercial banks' readiness for adoption of
Marketing 4.0. Exploratory research design was adopted to gain a better understanding of …

These days conflict resolution and negotiation seem to be tough and challenging tasks for
managerial-level employees. Conflict with various stakeholders in the banking industry can …

This study aims to understand the users' knowledge about plastic money, its current use,
challenges they faced and way-forward. Based on descriptive research design, primary data …

This study investigates the role of persuasive communication in sha** customer behavior
within retail environments, focusing on in-store interactions between customers and retail …