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The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
The article investigates the role of market orientation as an antecedent for the development
of relational capabilities and performance in Russian industrial firms. We test the direct role …
of relational capabilities and performance in Russian industrial firms. We test the direct role …
University–industry linkage evolution: An empirical investigation of relational success factors
University–industry linkages (UIL s) offer an array of benefits for the parties involved and the
economy at large; however, research provides limited theoretical development and practical …
economy at large; however, research provides limited theoretical development and practical …
Initiation of business relationships in service-dominant settings
Industrial companies today are becoming increasingly service-oriented and therefore need
to shift from selling hardware to valuing services and managing customer relationships. A …
to shift from selling hardware to valuing services and managing customer relationships. A …
Placing social capital in business networks: conceptualisation and research agenda
Purpose This paper aims to refine conceptual treatment of the social facet in business
relationships and reinforce its significance in the industrial marketing and purchasing (IMP) …
relationships and reinforce its significance in the industrial marketing and purchasing (IMP) …
Методология исследования сетевых форм организации бизнеса: коллект. моногр
Коллективная монография, подготовленная сотрудниками Научно-учебной
лаборатории сетевых форм организации, представляет собой первое в России …
лаборатории сетевых форм организации, представляет собой первое в России …
The impact of sales encounters on brand loyalty
Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets.
Many marketing researchers as well as practitioners emphasize the critical role of the …
Many marketing researchers as well as practitioners emphasize the critical role of the …
Interactive network branding: Creating corporate identity and reputation through interpersonal interaction
Purpose The purpose of this paper is to examine Interactive Network Branding (INB) as an
emergent process where the corporate identity and reputation of a small-and medium-sized …
emergent process where the corporate identity and reputation of a small-and medium-sized …
The role of intimacy in service relationships: an exploration
Purpose–Relationship marketing is now commonly acknowledged as an alternative
marketing paradigm. However, despite the use of the relationship metaphor in marketing …
marketing paradigm. However, despite the use of the relationship metaphor in marketing …
[HTML][HTML] Inter-organizational collaboration on projects supporting sustainable development goals: the company perspective
There is a significant research gap in the theory of the nature of relationships between
companies and other organizations (including NGOs) when collaborating on projects to …
companies and other organizations (including NGOs) when collaborating on projects to …
21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
The IMP interaction model (Håkansson, 1982, p. 24) has survived academic and managerial
scrutiny for three decades. Simultaneously, a techno-economic revolution has emerged …
scrutiny for three decades. Simultaneously, a techno-economic revolution has emerged …