The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms

M Smirnova, P Naudé, SC Henneberg… - Industrial Marketing …, 2011‏ - Elsevier
The article investigates the role of market orientation as an antecedent for the development
of relational capabilities and performance in Russian industrial firms. We test the direct role …

University–industry linkage evolution: An empirical investigation of relational success factors

C Plewa, N Korff, T Baaken… - R&D Management, 2013‏ - Wiley Online Library
University–industry linkages (UIL s) offer an array of benefits for the parties involved and the
economy at large; however, research provides limited theoretical development and practical …

Initiation of business relationships in service-dominant settings

B Edvardsson, M Holmlund, T Strandvik - Industrial Marketing Management, 2008‏ - Elsevier
Industrial companies today are becoming increasingly service-oriented and therefore need
to shift from selling hardware to valuing services and managing customer relationships. A …

Placing social capital in business networks: conceptualisation and research agenda

JV Bondeli, MI Havenvid… - Journal of Business & …, 2018‏ - emerald.com
Purpose This paper aims to refine conceptual treatment of the social facet in business
relationships and reinforce its significance in the industrial marketing and purchasing (IMP) …

Методология исследования сетевых форм организации бизнеса: коллект. моногр

МА Бек, НН Бек, ЕВ Бузулукова - М.: Изд. дом Высшей школы …, 2014‏ - elibrary.ru
Коллективная монография, подготовленная сотрудниками Научно-учебной
лаборатории сетевых форм организации, представляет собой первое в России …

The impact of sales encounters on brand loyalty

TO Brexendorf, S Mühlmeier, T Tomczak… - Journal of Business …, 2010‏ - Elsevier
Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets.
Many marketing researchers as well as practitioners emphasize the critical role of the …

Interactive network branding: Creating corporate identity and reputation through interpersonal interaction

N Koporcic, A Halinen - IMP Journal, 2018‏ - emerald.com
Purpose The purpose of this paper is to examine Interactive Network Branding (INB) as an
emergent process where the corporate identity and reputation of a small-and medium-sized …

The role of intimacy in service relationships: an exploration

AC Beetles, LC Harris - Journal of Services Marketing, 2010‏ - emerald.com
Purpose–Relationship marketing is now commonly acknowledged as an alternative
marketing paradigm. However, despite the use of the relationship metaphor in marketing …

[HTML][HTML] Inter-organizational collaboration on projects supporting sustainable development goals: the company perspective

I Escher, P Brzustewicz - Sustainability, 2020‏ - mdpi.com
There is a significant research gap in the theory of the nature of relationships between
companies and other organizations (including NGOs) when collaborating on projects to …

21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

SC Sood, HM Pattinson - Journal of Customer Behaviour, 2012‏ - ingentaconnect.com
The IMP interaction model (Håkansson, 1982, p. 24) has survived academic and managerial
scrutiny for three decades. Simultaneously, a techno-economic revolution has emerged …