[HTML][HTML] Does innovation type influence firm performance? A dilemma of star-rated hotels in Ghana

X Hu, BA Danso, IA Mensah, M Addai - Sustainability, 2020 - mdpi.com
Innovation, which leads to process changes and product development, tends to increase the
sustenance of companies and helps firms to expand faster and more effectively, eventually …

Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

AA Sheikh, NA Rana, A Inam, A Shahzad… - Cogent Business & …, 2018 - Taylor & Francis
The evolution of the sustainable business performance in relation to the technology
integration reveals a significant revolution but regrettably is given little global attention, thus …

The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success

AA Sheikh, A Shahzad… - … Journal of Social …, 2017 - journals.hipatiapress.com
E-marketing has emerged as one of the significant drivers in sustaining the firms competitive
advantage. So far, there is a lack of systematic empirical evidence regarding the marketing …

Back-end information technology resources and manufacturing SMEs' export commitment: An empirical investigation

S Uwizeyemungu, P Poba-Nzaou, J St-Pierre - International Business …, 2022 - Elsevier
The capacity of small and medium-sized enterprises (SMEs) to embrace international
markets is based on some prerequisites including the acquisition and/or development of …

[PDF][PDF] The impact of e-marketing on business performance in Northern Malaysia

AHA Jamil, MS Jusoh, MRA Ghani - International Journal of …, 2020 - researchgate.net
This research is to investigate the impact of e-marketing on business performance in
Northern Malaysia. This research will investigate the impact of e-marketing on business …

Enhancing the export activities of small and medium-sized enterprises in emerging markets

A Safari, AS Saleh… - Journal of Business & …, 2022 - emerald.com
Purpose This study aims to examine a conceptual integrated framework for small-and
medium-sized enterprises'(SMEs) export performance that comprises all potential export …

[PDF][PDF] The impact of market orientation, top management support, use of e-marketing and technological opportunism on the firm performance: a mediated-moderation …

AA Sheikh, A Shahzad, A Ku Ishak - Abasyn Journal of Social Sciences, 2017 - core.ac.uk
Understanding the effective use of technological innovation's, for instance e-Marketing, is
debatably considered as the vital challenge faced by the businesses. The past studies …

Impact of digital marketing in the business performance of e-commerce companies

UR Bade Sudarshan Chakravarthy… - Journal of Positive …, 2022 - 184.168.115.16
The goal of this research was to discover the role that digital marketing plays in the success
of businesses in Hyderabad, India." Digital marketing orientation, perceived relative …

E-business tools adoption and export performance: Empirical evidence from Croatian companies

ML Šimić, A Biloš, J Mijoč - Journal of Entrepreneurship, Management …, 2019 - ceeol.com
Technology development has enabled companies of all kinds, industries, and sizes to
actively participate in international business. Information and communications technology …

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

N El Saghier - مجلة جامعة الإسکندرية للعلوم الإدارية, 2021‎ - journals.ekb.eg
This Study aims to explain the relationship between E-marketing Orientations on E-business
Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy …