This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

The objectives of this study are to review the literature on counterfeiting, to develop a
morphological analysis (MA) framework and to identify the major research gaps that offer …

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to
find counterfeit products very easily, especially fashion products. The aim of this quantitative …

Purpose–The purpose of this paper is to compare the purchase intention of counterfeit
sporting goods between Singaporean and Taiwanese students using the Theory of Planned …

Although numerous previous studies have investigated consumer demographics and
psychographics as determinants of counterfeit purchases, their findings are diverse and …

This research furthers our understanding of consumers of masstige brands and shows how
they are different from consumers of luxury and counterfeits. Our work brings out differences …

Purpose The purpose of this study is to determine if brand passion shapes attitudinal brand
loyalty while driving a series of important brand-related outcomes (ie brand advocacy, social …

Counterfeiting a universal problem is influencing marketers and consumers across the
world. Despite its severity, earlier researchers have not paid much attention to it especially in …

People buy counterfeit luxury goods for a range of reasons, including status and belonging.
Previous research has shown these stem from an individual's value-expressive or social …