Consumer lifestyles and ecological behavior: a study of car buyers in India
Environmental issues have gauged the attention of marketers and researchers all around
the world. Automobile industry has a major environmental impact due to fuel consumption …
the world. Automobile industry has a major environmental impact due to fuel consumption …
Development, refinement and validation of a lifestyle instrument in India: a confirmatory factor analytic approach
The purpose of this paper is to develop, refine and validate a lifestyle instrument in Indian
context. At present, the changing demographic profiles, increasing income levels …
context. At present, the changing demographic profiles, increasing income levels …