Should B2B start-ups invest in marketing?

O Mintz, GL Lilien - Industrial Marketing Management, 2024 - Elsevier
Start-up firms play a major role in the economy, with B2B start-ups often develo** new
technologies and offerings to business customers that incumbent firms do not provide …

Product-Form Strategy and the Macro Structures of Service Ecosystems

KM Frias, M Ghosh - Journal of Macromarketing, 2024 - journals.sagepub.com
Recent conceptual advances in macromarketing suggest that to understand the service
ecosystem, we need to study the interactions and interconnectedness at different levels …

Strategies Leaders of Small Businesses Use to Develop and Implement Succession Plans

SDAS Prix - 2024 - search.proquest.com
The lack of succession plans can lead to organizational knowledge loss. Small business
leaders are concerned with succession planning, which can lead to company closures …