Optimizing Influencer Marketing Campaign: A Joint Approach to Influencer Selection and Traffic Promotion
P Zhang, Y Cheng, Y Sun, D Lei… - Available at SSRN …, 2024 - papers.ssrn.com
With the rise of digital content platforms, influencer marketing has become a pivotal strategy
for brands. The evolution of influencer marketing reveals that effective strategies now go …
for brands. The evolution of influencer marketing reveals that effective strategies now go …
Integrating Social Network Analytics into Operations Management
Y Lin - 2024 - search.proquest.com
The societal system is an intricate composition of individuals, each contributing their distinct
demographics and experiences. It is not just a collection of people; it is an interconnected …
demographics and experiences. It is not just a collection of people; it is an interconnected …
Bridging the Digital Divide: Exploring the Role of OTT Platforms in Advancing Digital Inclusion in the Global South
The chapter will give an in-depth exploration of role of OTT platforms in facilitating digital
inclusion in the Global South, which will cover various aspects like economic impact, digital …
inclusion in the Global South, which will cover various aspects like economic impact, digital …
Network-Enabled Sequential Data Acquisition for High-Dimensional Recommender Systems
J Cao, Y Leng - Available at SSRN 4086999, 2022 - papers.ssrn.com
Consumer data are strategic assets for digital platforms. High-dimensional matrix completion
is pervasive for e-commerce platforms, with notable examples including recommender …
is pervasive for e-commerce platforms, with notable examples including recommender …