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Auto-bidding and auctions in online advertising: A survey
In this survey, we summarize recent developments in research fueled by the growing
adoption of automated bidding strategies in online advertising. We explore the challenges …
adoption of automated bidding strategies in online advertising. We explore the challenges …
Non-uniform bid-scaling and equilibria for different auctions: An empirical study
In recent years, the growing adoption of autobidding has motivated the study of auction
design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform …
design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform …
Complex dynamics in autobidding systems
It has become the default in markets such as ad auctions for participants to bid in an auction
through automated bidding agents (autobidders) which adjust bids over time to satisfy return …
through automated bidding agents (autobidders) which adjust bids over time to satisfy return …
Complex dynamics in autobidding systems
It has become the default in markets such as ad auctions for participants to bid in an auction
through automated bidding agents (autobidders) which adjust bids over time to satisfy return …
through automated bidding agents (autobidders) which adjust bids over time to satisfy return …
[PDF][PDF] Complex Dynamics in Autobidding Systems
RPLGP JON, SK SPENDLOVE, S ZUO - 2024 - renatoppl.com
In recent years it has become increasingly common for buyers to participate in markets such
as internet advertising through automated bidding agents (autobidders). Instead of bidding …
as internet advertising through automated bidding agents (autobidders). Instead of bidding …